Miller Genuine Draft hosts a fiesta with furniture
The beer brand’s new spot hails the return of impromptu gatherings with a bunch of revellers engaging in spontaneous acts of fun-based lunacy.
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Credits
powered by
- Agency BBDO/Zagreb
- Production Company Stink/Germany
- Director Joachim Back
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Credits
powered by
- Agency BBDO/Zagreb
- Production Company Stink/Germany
- Director Joachim Back
- Post Production Katalyst
- Sound Staub Audio
- VO Sound Studio Creative Outpost
- Executive Producer Moritz Merkel
- Producer Isabel Kast
- Editor James Norris
- Creative Sara Salov
- Creative Sanja Pavlica
- Creative Director Ivan Cadez
- Executive Creative Director Almir Okanovic
- Producer Francine Linsey
Credits
powered by
- Agency BBDO/Zagreb
- Production Company Stink/Germany
- Director Joachim Back
- Post Production Katalyst
- Sound Staub Audio
- VO Sound Studio Creative Outpost
- Executive Producer Moritz Merkel
- Producer Isabel Kast
- Editor James Norris
- Creative Sara Salov
- Creative Sanja Pavlica
- Creative Director Ivan Cadez
- Executive Creative Director Almir Okanovic
- Producer Francine Linsey
While there’s not a whole lot of logic to the idea of celebrating with your sofa, or hauling standard lamps out to gatherings, this zesty TVC created by BBDO Zagreb certainly captures a party spirit.
The new global campaign, It’s Our Time, features a film directed by Joachim Back, through Stink Berlin, that depicts the joyous sense of release experienced by people who’ve spent too much time cooped up indoors.
The film sees spontaneous boogie-ing on buses and flashmob-style fun with city-dwellers answering the call of the wild party to drop everything, or indeed pick up furnishings and haul them out to a big old al-fresco booze-up. Mad but good.
