Samsung's sofa surfing
The quick and witty new campaign from Samsung showcases smartphones as a medium of creativity and expression for our youth.
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Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Riff Raff
- Director Vedran Rupic
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Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Riff Raff
- Director Vedran Rupic
- Audio Post Grand Central Recording Studios
- Editor Business Club Royale
- Post Produciton Business Club Royale
- VFX Dupp Film
- VFX Haymaker VFX/Sweden
- Executive Producer Tom Berendsen
- Producer Christian Kuosmanen
- DP Nico Poulsson
- Production Manager Savvas Stavrou
- Assistant Director Benji Edwards
- VFX Supervisor Thorsten Rutz
- Post Producer Henning Szpiro Eriksen
- VFX Supervisor Anders Nyman
- VFX Producer Rickard Germundsson
- Colorist Julien Alary
- Art Director Cecilia Pignocchi
- Art Director Teresa Montenegro
- Copywriter Jake Barnes
- Copywriter Tyler Andre
- Copywriter Andrew Duncan
- Creative Director Ramona Todoca
- Creative Director Edouard Olhagaray
- Creative Director Andrew Watson
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Executive Producer Endy Hedman
- HP Joe Togneri
Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Riff Raff
- Director Vedran Rupic
- Audio Post Grand Central Recording Studios
- Editor Business Club Royale
- Post Produciton Business Club Royale
- VFX Dupp Film
- VFX Haymaker VFX/Sweden
- Executive Producer Tom Berendsen
- Producer Christian Kuosmanen
- DP Nico Poulsson
- Production Manager Savvas Stavrou
- Assistant Director Benji Edwards
- VFX Supervisor Thorsten Rutz
- Post Producer Henning Szpiro Eriksen
- VFX Supervisor Anders Nyman
- VFX Producer Rickard Germundsson
- Colorist Julien Alary
- Art Director Cecilia Pignocchi
- Art Director Teresa Montenegro
- Copywriter Jake Barnes
- Copywriter Tyler Andre
- Copywriter Andrew Duncan
- Creative Director Ramona Todoca
- Creative Director Edouard Olhagaray
- Creative Director Andrew Watson
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Executive Producer Endy Hedman
- HP Joe Togneri
Created by Wieden+Kennedy, The Awesome Product Adventure spearheads Samsung’s new 'awesome is for everyone' campaign.
A father-son odyssey, it sees them travelling on a magic sofa on a journey of discovery.
Directed by Vedran Rupic, through Riff Raff, the film is an ode to comedy adventure movies. It follows the pair on an expedition through a fantastical land with talking animals, super villain hackers, and deep dark caves, as they discover the inspiring features of the new Galaxy phone.
It is an homage to the boundless creativity showcased by a generation of young creators around the world, using their phones for self-expression and creativity and toys with the scepticism of the adults who observe but don’t always understand the artistic potential that the right device can enable.
Also part of the campaign is a carousel of films, each showcasing a different element of the new devices and how they are used in creative ways.
Samsung – Official Film
Samsung – Awesome Camera
Samsung – Awesome 108MP Camera
Samsung – Awesome Durablility
Samsung – Awesome Performance
Samsung – Awesome Battery
Samsung – Awesome Screen
