Bulgari’s sixth scents
The luxury brand’s new Le Gemme Men fragrance collection launches with a sensory trip through six fantasy worlds.
Credits
powered by- Agency Anomaly/London
- Production Company Builders Club
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Credits
powered by- Agency Anomaly/London
- Production Company Builders Club
- Direction, Design, Animation Builders Club
- Colorist Tom Mangham
- Creative James Springall
- Sound Designer James Kelly
- Creative Director Sammy Jo Jenkins
Credits
powered by- Agency Anomaly/London
- Production Company Builders Club
- Direction, Design, Animation Builders Club
- Colorist Tom Mangham
- Creative James Springall
- Sound Designer James Kelly
- Creative Director Sammy Jo Jenkins
Bulgari has teamed with creative production company Builders Club and agency Anomaly to create a gorgeous animated film packed with scrumptious textures, colour and form.
The films interpret the collection’s six scents, which are inspired by different gemstones – tygar, ambero, onekh, gyan, falkar and orum.
Lauren Egen, Senior Producer at Builders Club commented: “We were briefed to create high end, mystical worlds that felt strange but always with a sense of reality – never alien. By building environments based on real locations, we juxtaposed reality with dream-like lighting and colours plus surreal animations and materials to hint at the other-worldly elements at play.”