Diverse by nature

Directed by Charlotte Abramow, the spot is a journey into a colourful world of diversity and change for the French fruit and vegetable trading organisation, Interfel.

Created by LGM&co, it plays on the similarities between the tastes and appearances of colourful characters who are never too powerful, never too hairy, and never too delicate. 

It uses a sense of frivolity and indulgence that contrasts with the tone of most dietary recommendations and celebrates everybody, with the underlying message that there is no wrong way to have a body.

For those who did not pay attention in their French lessons, a handy translation guide:

jamais trop – never too much

ronde – round

mûre – mature

naturelle – natural

tender – tender

puissante – powerful

poilue – hairy

délicat – delicate

colorées – colourful

intense – intense