McDonald's takes some Me Time
Silence is golden at the arches, as people take some time out to enjoy a McDonald's in peace.
Credits
powered by- Agency Leo Burnett/London
- Production Company Academy
- Director Billy Boyd Cape
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Credits
powered by- Agency Leo Burnett/London
- Production Company Academy
- Director Billy Boyd Cape
- Editor Billy Mead
- Post Produciton Darran Nicholson
- Audio Factory
- Chief Creative Officer Chaka Sobhani
- Creative Director Andrew Long
- Art Director James Millers
- Creative Joe Miller
- Producer Graeme Light
- Producer Juliette Harris
- Audio Mixer Jack Hallett
Credits
powered by- Agency Leo Burnett/London
- Production Company Academy
- Director Billy Boyd Cape
- Editor Billy Mead
- Post Produciton Darran Nicholson
- Audio Factory
- Chief Creative Officer Chaka Sobhani
- Creative Director Andrew Long
- Art Director James Millers
- Creative Joe Miller
- Producer Graeme Light
- Producer Juliette Harris
- Audio Mixer Jack Hallett
Earlier this month McDonald's launched a new brand platform called Fancy a McDonald’s? and, in the opening spot, words were ejected in favour of laughter.
In this follow up commercial even laughter gets the elbow as people embrace some quiet time.
The spot was created by Leo Burnett London and directed by Billy Boyd Cape through Academy London, and features a series of people attempting to block out the noise around them - be it arguing families, bustling streets or even conversation with a friend - in an attempt to relax with their chosen McDonald's meal.