McDonald’s chicken sharing chums
The fast food chain puts besties to the test in a fun campaign celebrating the 40th birthday of its iconic McNuggets.
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Credits
powered by
- Agency Leo Burnett/London
- Production Company Rogue Films
- Director Sam Brown
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Credits
powered by
- Agency Leo Burnett/London
- Production Company Rogue Films
- Director Sam Brown
- Editor Final Cut/London
- Audoi Post Production Company Factory Studios/London
- Post Production Company Selected Works
- Colorist Bacon X
- Animation Hocus Pocus
- SFX MachineShop
- Chief Creative Officer Chaka Sobhani
- Executive Creative Director Mark Elwood
- Production Company Producer Polly Ruskin
- Creative Director Andrew Long
- Creative Directors James Millers
- Editor Amanda James
- Senior Creative Gareth Butters
- Creative Director of Design David Allen
- Creative Director/Founder Anthony Moore
- Design Director Phil Bosher
- Senior Designer Tomek Drozdowski
- Art Director Amber Frisenda
- Senior Motion Designer Carmen Perez
- Project Director Siobhan Mulcahy
- Colorist Hannibal Lang
- Lead Agency Producer Anna Cartwright
- C/O Agency Producer Jennifer Fewster
- Producer Nicola Simmons
- Producer Katie Sharpe
- 2D Artist Dan Adams
- 2D Artists Ilia Mokhtareizadeh
- Motion Graphics Vibol Moeung
Credits
powered by
- Agency Leo Burnett/London
- Production Company Rogue Films
- Director Sam Brown
- Editor Final Cut/London
- Audoi Post Production Company Factory Studios/London
- Post Production Company Selected Works
- Colorist Bacon X
- Animation Hocus Pocus
- SFX MachineShop
- Chief Creative Officer Chaka Sobhani
- Executive Creative Director Mark Elwood
- Production Company Producer Polly Ruskin
- Creative Director Andrew Long
- Creative Directors James Millers
- Editor Amanda James
- Senior Creative Gareth Butters
- Creative Director of Design David Allen
- Creative Director/Founder Anthony Moore
- Design Director Phil Bosher
- Senior Designer Tomek Drozdowski
- Art Director Amber Frisenda
- Senior Motion Designer Carmen Perez
- Project Director Siobhan Mulcahy
- Colorist Hannibal Lang
- Lead Agency Producer Anna Cartwright
- C/O Agency Producer Jennifer Fewster
- Producer Nicola Simmons
- Producer Katie Sharpe
- 2D Artist Dan Adams
- 2D Artists Ilia Mokhtareizadeh
- Motion Graphics Vibol Moeung
This colourful and lively campaign, created by Leo Burnett and Rogue Films director Sam Brown for fast food giant McDonalds, celebrates four decades of the brand’s infamous chicken nuggets.
Combining fantastically timed choreography and touches of manga-inspired animation, the spot, titled #McNuggetWorthy? sees two girls greeting each other with an epic secret handshake. From their lockets containing pictures of each other to their matching rings, it’s clear they’re besties for life.
However, when the frivolities are over and one girl reaches to grab the others’ McNuggets, it’s clear how even the best of friends can be reluctant to share their favourite battered chicken treats. The film ends with the question: “They might be your bestie, but are they #McNuggetWorthy?”
The campaign, which is targeted at a Gen-Z audience, will be prominent on social media channels including TikTok, Instagram, Snapchat and Twitter, and will see influencers producing exclusive content to get people talking about how #McNuggetWorthy their friends are.
