Columbia's the goat-to clothing brand
Among the sportswear brand’s new trilogy of spots is a winsome exploration of how having the right footwear when hiking can align your performance with that of the popular cloven-hooved creature.
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Directed by Janssen Powers, the comedic film, Be The Goat, highlights the unlikely parallels between Columbia Sportswear’s mountain shoes and goat hooves, portraying the hikers and the sturdy animals as both empowered by their footwear/feet in similar ways.
Created by agency InGoodTaste and produced by Farm League, the trilogy also features another Powers-helmed treat, Shirt off Your Back, which depicts a charming adventure shared between the mannequin and the designer of Columbia's Silver Ridge Utility Shirt as they traverse spectacular locations around Chile. Showcasing the various ways the shirts are designed for the great outdoors, the garments were blasted with sand, drenched in water and hauled through the mountains during production
The third film is Angler’s Anthem, a meditative, beautifully shot piece directed by Chris Malloy, that takes a more introspective look at the art of catching fish – showcasing the angling culture of Belize. Malloy worked closely with the talent to create an authentic story about the dedication of the fishermen to their craft.