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McDonald's asks what’s in a name?
The fast food chain welcomes customers from across the world to its restaurants in France in a playful campaign created by DDB Paris.
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Credits
powered by
- Agency DDB/Paris
- Production Company La Pac
- Director Bradley & Pablo
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Credits
powered by
- Agency DDB/Paris
- Production Company La Pac
- Director Bradley & Pablo
- Producer Jerome Denis
- Creative Director Delphine Tabutin
- Creative Director Melanie Pennec
- Copywriter Lucille Ortega
- Art Director Nicolas Malcorps
- HP Corinne Persch
- Producer Lucie Daumas
- DP Daniel Fernandez Abello
Show full credits
Credits powered by
Credits
powered by
- Agency DDB/Paris
- Production Company La Pac
- Director Bradley & Pablo
- Producer Jerome Denis
- Creative Director Delphine Tabutin
- Creative Director Melanie Pennec
- Copywriter Lucille Ortega
- Art Director Nicolas Malcorps
- HP Corinne Persch
- Producer Lucie Daumas
- DP Daniel Fernandez Abello
Created by DDB Paris for McDonald’s, this cheerful new campaign, directed by Bradley & Pablo through La Pac, draws inspiration from the fast food chain's wide array of nicknames from different corners of the globe, while celebrating its universal icon, the Big Mac.
From “Mickey D’s” to “Makudo” to “Mecces”, the colourful ad sees lost tourists searching for their favourite fast food spot in a foreign country. Although at first confusing locals with their unique McDonald’s dialect, the iconic Big Mac ultimately brings everyone together.
