Poppi taps into pop culture
Pop queen Charli XCX and actor Rachel Sennott bring the vibes to a college class in the fizzy drink brand’s fun, brat-coded Super Bowl campaign.
)
Credits
View on- Agency Mirimar/Los Angeles
- Production Company Object & Animal/USA
- Director Aidan Zamiri
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Mirimar/Los Angeles
- Production Company Object & Animal/USA
- Director Aidan Zamiri
- Executive Producer Emi Stewart
- Head of Production Lauren Skillen
- Executive Producer Kevin Kloecker
- Editing Cabin Edit/Los Angeles
- Editor Dylan Edwards
- Assistant Editor Doug Scott
- VFX JAMM Visual
- VFX Supervisor Jake Montgomery
- Color Ethos Studio
- Colorist Dante Pasquinelli
- Sound Designer Gus Koven
- Sound Barking Owl
- Audio Mixer Matt Keith
- Audio Assistant Beau Manning
- Music Mayflower Entertainment
- Executive Creative Director Nick Morrissey
- Creative Director Sorenne Von Drenik
- Creative Director Alex Bower
- Senior Copywriter Maddie Rosenberg
- Executive Producer Bill Berg
- Senior Producer Chris Totzke
- Writer Bertie Brandes
- Production Designer Grace Surnow
- Creative Director Imogene Strauss
- Executive Producer Twiggy Rowley
- DP Ben Carey
- VFX Supervisor Benoit Mannequin
- Talent Charli XCX
- Talent Rachel Sennott
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Mirimar/Los Angeles
- Production Company Object & Animal/USA
- Director Aidan Zamiri
- Executive Producer Emi Stewart
- Head of Production Lauren Skillen
- Executive Producer Kevin Kloecker
- Editing Cabin Edit/Los Angeles
- Editor Dylan Edwards
- Assistant Editor Doug Scott
- VFX JAMM Visual
- VFX Supervisor Jake Montgomery
- Color Ethos Studio
- Colorist Dante Pasquinelli
- Sound Designer Gus Koven
- Sound Barking Owl
- Audio Mixer Matt Keith
- Audio Assistant Beau Manning
- Music Mayflower Entertainment
- Executive Creative Director Nick Morrissey
- Creative Director Sorenne Von Drenik
- Creative Director Alex Bower
- Senior Copywriter Maddie Rosenberg
- Executive Producer Bill Berg
- Senior Producer Chris Totzke
- Writer Bertie Brandes
- Production Designer Grace Surnow
- Creative Director Imogene Strauss
- Executive Producer Twiggy Rowley
- DP Ben Carey
- VFX Supervisor Benoit Mannequin
- Talent Charli XCX
- Talent Rachel Sennott
Fruit soda brand Poppi hit up the Super Bowl with this energetic, pop-culture infused campaign created by Mirimar, starring music artist Charli XCX and actress Rachel Sennott.
In the spot, the celebs are ripped through the fabric of reality as they're summoned into a college classroom to bring the Vibes when a student opens a can of Poppi, transforming the lecture into a sweaty, glitter-covered neon club.
Tapping the expertise of Charli’s multiple-times music video collaborator Object & Animal director Aidan Zamiri, the film nonchalantly leans into internet humour and Gen Z lingo, aligning with Poppi’s playful brand voice.
