Liquid I.V. takes the piss
Lavatories channel their inner Phil Collins in the hydration brand’s hilarious first-ever Big Game campaign.
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Credits
View on- Agency Anomaly/Los Angeles
- Production Company Epoch Films
- Director Martin De Thurah
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Credits
View on- Agency Anomaly/Los Angeles
- Production Company Epoch Films
- Director Martin De Thurah
- Executive Producer Melissa Culligan
- Editing MakeMake
- VFX Blacksmith VFX/New York
- VFX Supervisor/Lead Compositor Ben Kwok
- Lead CG Tuna Unalan
- Flame Artist Yebin Ahn
- Color Rare Medium
- Executive Color Producer Heath Raymond
- Color Producer Lucy Gatanis
- Colorist Fergus McCall
- Audio Mixer Ignacio Zas
- Music/Sound Walker
- Music Managing Director Sara Matarazzo
- Senior Executive Music Producer Stephanie Pigott
- Senior Music Producer Danielle Soury
- Production Service Unit + Sofa
- Creative Director Stevy Wang
- Chief Creative Officer Josh Fell
- Group Creative Director Zach Myrow
- Creative Director Drew Burton
- Creative Director Lucy Logan
- Associate Creative Director Scott Horlbeck
- Associate Creative Director Joaquin Sabarots
- Head of Production Erika Madison
- Senior Producer Isabella Lebovitz
- Line Producer Michaela Johnson
- Production Designer Henry Boraros
- DP Kasper Tuxen
- Executive Post Producer Meagen Carroll
- Post Producer Kevin Gottlieb
- Editor Peter Brandt
- Editor Laurence Thrush
- Lead CG Pablo Estrella
- Composer Mark Tewarson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Anomaly/Los Angeles
- Production Company Epoch Films
- Director Martin De Thurah
- Executive Producer Melissa Culligan
- Editing MakeMake
- VFX Blacksmith VFX/New York
- VFX Supervisor/Lead Compositor Ben Kwok
- Lead CG Tuna Unalan
- Flame Artist Yebin Ahn
- Color Rare Medium
- Executive Color Producer Heath Raymond
- Color Producer Lucy Gatanis
- Colorist Fergus McCall
- Audio Mixer Ignacio Zas
- Music/Sound Walker
- Music Managing Director Sara Matarazzo
- Senior Executive Music Producer Stephanie Pigott
- Senior Music Producer Danielle Soury
- Production Service Unit + Sofa
- Creative Director Stevy Wang
- Chief Creative Officer Josh Fell
- Group Creative Director Zach Myrow
- Creative Director Drew Burton
- Creative Director Lucy Logan
- Associate Creative Director Scott Horlbeck
- Associate Creative Director Joaquin Sabarots
- Head of Production Erika Madison
- Senior Producer Isabella Lebovitz
- Line Producer Michaela Johnson
- Production Designer Henry Boraros
- DP Kasper Tuxen
- Executive Post Producer Meagen Carroll
- Post Producer Kevin Gottlieb
- Editor Peter Brandt
- Editor Laurence Thrush
- Lead CG Pablo Estrella
- Composer Mark Tewarson
In its first-ever Super Bowl ad, created by Anomaly, hydration brand Liquid I.V. has skipped the usual celebrity cameos in favour of something far less glamorous - the humble toilet.
A simple yet brilliantly stupid idea, Take A Look, directed by Martin De Thurah through Epoch Films, features anthropomorphised toilet seats belting out the yearning Phil Collins ballad Against All Odds.
With immaculate comic timing and a stream of playful touches in the set and styling department, the brand invites viewers to pay more attention to their hydration and take long, hard look down the loo.
