The Ring Magazine’s knockout animation
BigTime Creative Shop blends ten distinct animated styles to bring the boxing publication’s hundred-year archive to life.
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Credits
View on- Agency Bigtime Creative Shop/Riyadh
- Production Company The Youth
- Director Yuca
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Credits
View on- Agency Bigtime Creative Shop/Riyadh
- Production Company The Youth
- Director Yuca
- Animation COLOSSAL
- Sound/Music Bumblebeat Audio Hive
- CEO Mohamed Sehly
- Chief Creative Officer Rayyan Aoun
- Creative Director Saymon Souza Medeiros
- Associate Creative Director Eoin Cronolly
- Associate Creative Director Fadi Abdeen
- Art Director Bruno Freitas
- Production Lead Inas Nagy
- Executive Creative Director/Executive Producer Joao Machado
- Executive Creative Director/Executive Producer Eduardo Lubiazi
- Executive Producer Carolina Cherobim
- Editor Leonardo Salomao
- Executive Producer Daniel Maia
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Credits
powered by- Agency Bigtime Creative Shop/Riyadh
- Production Company The Youth
- Director Yuca
- Animation COLOSSAL
- Sound/Music Bumblebeat Audio Hive
- CEO Mohamed Sehly
- Chief Creative Officer Rayyan Aoun
- Creative Director Saymon Souza Medeiros
- Associate Creative Director Eoin Cronolly
- Associate Creative Director Fadi Abdeen
- Art Director Bruno Freitas
- Production Lead Inas Nagy
- Executive Creative Director/Executive Producer Joao Machado
- Executive Creative Director/Executive Producer Eduardo Lubiazi
- Executive Producer Carolina Cherobim
- Editor Leonardo Salomao
- Executive Producer Daniel Maia
In this bold animated film, BigTime Creative Shop, The Youth, Brazilian directors YUCA and their creative studio COLOSSAL take us on a dynamic and immersive journey through boxing magazine The Ring’s 104-year legacy.
Titled The Legacy Continues, the film opens with a walk through a meticulously crafted museum, where like-for-like artefacts tell a century-long story of boxing history.
The quiet, torch-lit tour evolves into a frenetic sequence of vividly rendered scenes realised through ten era-appropriate animation styles, including charcoal sketching, Claymation, hand-drawn 2D animation, high-end 3D and mixed-media collage.
The film portrays some of the most influential fighters ever to step into the ring, including Sugar Ray Robinson, Mike Tyson, Manny Pacquiao and more, and is even narrated by the voice of American ring announcer, Michael Buffer.
