Lilly finds the method in the madness
The American pharmaceutical company’s poetic Winter Olympics spot captures the obsessive rituals behind athletic progress through 100 years of archival footage.
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Credits
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- Production Company Furlined
- Director Martin + Lindsay
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Credits
View on- Production Company Furlined
- Director Martin + Lindsay
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Credits
powered by- Production Company Furlined
- Director Martin + Lindsay
Directed by Martin + Lindsay through Furlined, this captivating campaign from US pharmaceutical brand Lilly takes us on a whirlwind visual journey through the scientific process behind Olympic success.
Titled Never Over, the spot unfolds as a mesmerising sequence of roughly 70 unique vignettes sourced from hundreds of historical archives, spanning almost a century.
Set to found audio from a 1950s-era educational film, the spot unfolds like a freight train of forward momentum, moving through hockey scrapes, lab experiments, MRIs and bobsled runs in a continuous cycle of testing, learning and improvement.
