Bioderma has skin in the games
The skincare brand’s suitably immersive and sensual ad announces its support of the French swimming team at the 2024 Paris Olympic.
Credits
powered by-
- Production Company Partizan/Paris
- Director Andrew De Zen
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Credits
powered by- Production Company Partizan/Paris
- Director Andrew De Zen
Credits
powered by- Production Company Partizan/Paris
- Director Andrew De Zen
Fun facts about human skin: It’s the largest organ of the body; it sheds roughly 30,000 skin cells a minute and contains about 11 miles of blood vessels. It also tends to take a battering from the elements, particularly if the elements contain such chemicals as chlorine.
As the official skincare partner of France’s Olympic swim team, Bioderma will not only be moisturising the plucky bathers with products that offset the drying effect of swimming pool water, but they've launched the partnership with a cool spot created by Change and directed by Andrew De Zen through Partizan.
The beautifully crafted film, Skin, uses exceptional sound design by Nikolay Antonov, deft editing, along with gorgeous under(and over)water black-and-white photography from Carlos Feher to elevate a simple tale of team members training.