Sportsbet’s anti-AI ad
The Australian wagering app’s playful new spot champions the power of actual human intelligence over computers to promote its new product, Feed.
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Credits
powered by
- Agency Client Direct
- Production Company Palomina
- Director Armand De Saint-Salvy
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Credits
powered by
- Agency Client Direct
- Production Company Palomina
- Director Armand De Saint-Salvy
- Virtual Production Studio Nant
- Editor The Institute of Post Production
- Online / VFX Collider
- Sound Mix Bang Bang Studios
- Head of Production Dan Atkins
- Executive Creative Director Rambo Goraya
- Creative Director Callan McKean
- Senior Creative Shaun Conroy
- Producer Rachel Gilkison
- Creative Jamie McGloin
- Producer Kate Merrin
- Production Designer Lance Davis
- DP Danny Ruhlmann
- Editor Michael Houlahan
- Colorist Martin Greer
- VFX Artist Eugene Richards
- Online / VFX Parallel Post
Credits
powered by
- Agency Client Direct
- Production Company Palomina
- Director Armand De Saint-Salvy
- Virtual Production Studio Nant
- Editor The Institute of Post Production
- Online / VFX Collider
- Sound Mix Bang Bang Studios
- Head of Production Dan Atkins
- Executive Creative Director Rambo Goraya
- Creative Director Callan McKean
- Senior Creative Shaun Conroy
- Producer Rachel Gilkison
- Creative Jamie McGloin
- Producer Kate Merrin
- Production Designer Lance Davis
- DP Danny Ruhlmann
- Editor Michael Houlahan
- Colorist Martin Greer
- VFX Artist Eugene Richards
- Online / VFX Parallel Post
Betting platform Sportsbet has unveiled this tongue-in-cheek campaign, directed by Armand de Saint-Salvy through Palomina, which takes a playful swipe at AI to promote its new, human-centred product – Feed.
The creative demonstrates that Feed is powered by ‘actual intelligence’, humorously showcasing everyday Aussie punters as cutting edge technology, powered by their own knowledge on racing and sport.
Backed by the campaign tagline “Copy real bets, from real people. Sportsbet’s new Feed – powered by actual intelligence,” customers can now follow their favourite punters to instantly copy their bets.
