Planters doubles down on nostalgia
The snack brand launches its new Nut Duos product with a pair of crooners delivering 1990s-style R&B in a frankly nutty promo/spot.
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Credits
powered by
- Agency BBDO/Minneapolis
- Production Company Biscuit Filmworks/USA
- Director Clay Weiner
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Credits
powered by
- Agency BBDO/Minneapolis
- Production Company Biscuit Filmworks/USA
- Director Clay Weiner
- Founding Partner Shawn Lacy
- Executive Producer Laura Regan
- Head of Production Sean Moody
- Editing Cabin Editing Company
- Post Managing Partner Maggie Meade
- Executive Post Producer Brittany Carson
- Director of Post Production Liz Lydecker
- Head of Post Production Lisa Barnable
- Post Producer Linden Carty
- Editor Nick Divers
- Color Royal Muster
- Executive Color Producer Thatcher Peterson
- Head of Color Production Diane Valera
- Colorist Roslyn Di Sisto
- VFX Parliament VFX
- Animation/CGI The Mill/New York
- Executive Animation Producer Mandy Harris
- Animation Creative Director Vadim Turchin
- Animation Art Director Patrick Coleman
- Sound/Music Squeak E Clean Studios/USA
- Sound Executive Creative Producer Chris Clark / (Executive Music Producer)
- Senior Audio Producer Angelina Phengphong
- Composer/Music Creative Director Julie Nichols
- Production Services OPC
- Chief Creative Officer Brock Davis
- Creative Director Eric Hansen
- Copywriter Tess Nyberg
- Copywriter Izzy Vaclaw
- Art Director Chad Nauta
- Art Director Jake Carlsrud
- Design Director Ian McAllister
- Executive Producer Peter McLarnan
- Production Designer Dylan Juckes
- DP Adam Marsden | (DP)
- Animation Producer Zack Stimell
Credits
powered by
- Agency BBDO/Minneapolis
- Production Company Biscuit Filmworks/USA
- Director Clay Weiner
- Founding Partner Shawn Lacy
- Executive Producer Laura Regan
- Head of Production Sean Moody
- Editing Cabin Editing Company
- Post Managing Partner Maggie Meade
- Executive Post Producer Brittany Carson
- Director of Post Production Liz Lydecker
- Head of Post Production Lisa Barnable
- Post Producer Linden Carty
- Editor Nick Divers
- Color Royal Muster
- Executive Color Producer Thatcher Peterson
- Head of Color Production Diane Valera
- Colorist Roslyn Di Sisto
- VFX Parliament VFX
- Animation/CGI The Mill/New York
- Executive Animation Producer Mandy Harris
- Animation Creative Director Vadim Turchin
- Animation Art Director Patrick Coleman
- Sound/Music Squeak E Clean Studios/USA
- Sound Executive Creative Producer Chris Clark / (Executive Music Producer)
- Senior Audio Producer Angelina Phengphong
- Composer/Music Creative Director Julie Nichols
- Production Services OPC
- Chief Creative Officer Brock Davis
- Creative Director Eric Hansen
- Copywriter Tess Nyberg
- Copywriter Izzy Vaclaw
- Art Director Chad Nauta
- Art Director Jake Carlsrud
- Design Director Ian McAllister
- Executive Producer Peter McLarnan
- Production Designer Dylan Juckes
- DP Adam Marsden | (DP)
- Animation Producer Zack Stimell
Created for Planters by BBDO Minneapolis, the Duo-licious campaign drolly communicates the pairing of two nuts, by introducing two nuts who appear every time someone pours a handful of the new snack.
The music video-esque extended spot was directed by comedy director Clay Weiner through Biscuit Films and sees the camp twosome deliver their ‘flavour harmony’ in various inappropriate locations, from a playground slide to the middle of a swimming pool.
To produce the catchy track at the heart of the campaign, BBDO partnered with Squeak E. Clean who created a mellifluous – if cheesy – R&B-inspired groove.
