DICK'S sporting celebrations
In a new campaign that eschews glossy filmmaking and sport's high profile stars, DICK'S Sporting Goods celebrates everyday athletes.
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With the Paris Olympics now in full swing we are regularly seeing high profile athletes at the top of their respective games, each giving their all and, sometimes, coming away with a well-earned medal.
Most have dedicated their lives to their chosen sport, made sacrifices along the way and honed their skills accordingly. But this new campaign for sports retailer DICK'S Sporting Goods shows how the biggest moments in sport don’t just happen in sold-out arenas, or on Olympic podiums.
Those moments can happen anywhere people play, across every age and embracing every skill level. This spot from Arts & Letters Richmond takes user generated content to create a sweet reminder that sport can be life-changing at whatever level you play.
