The American Red Cross’s blood tingling ads

In January this year, the American Red Cross announced some alarming stats – blood donations have plummeted by 40 per cent over the last two decades, meaning that only three per cent of Americans are giving blood. 

Created for the Red Cross by BBDO New York, these two PSAs were directed by Charlotte Wells, through MJZ. The first, What’s Your Type, initially appears to be a light-hearted pun on the notion of blood types before its stories take a darker twist; while the second, Growing Up, is an emotional story revealing how vital transfusions can be during a compromised childbirth.

Both spots end with the alarming fact that every two seconds in the US someone needs blood to survive and a CTA to visit RedCrossBlood.org