LEGO's blockless boredom beater
As part of their Build a World of Play campaign, the LEGO Foundation sees six kids entertained by simplicity itself... without a brick in sight.
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Credits
powered by
- Agency Ketchum/London
- Production Company Mad Cow Films London
- Director Justin Hackney
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Credits
powered by
- Agency Ketchum/London
- Production Company Mad Cow Films London
- Director Justin Hackney
- Color Cheat
- Producer Harry Moore
- Executive Producer Pete Chambers
- Colorist Jack McGinity
- Creative Director Lipe Faria
- Executive Creative Director Indy Selvarajah
- HP Jacqui Licorish
Credits
powered by
- Agency Ketchum/London
- Production Company Mad Cow Films London
- Director Justin Hackney
- Color Cheat
- Producer Harry Moore
- Executive Producer Pete Chambers
- Colorist Jack McGinity
- Creative Director Lipe Faria
- Executive Creative Director Indy Selvarajah
- HP Jacqui Licorish
Created to inspire parents and caregivers to take Lego Foundations Play Pledge; making one moment a week more playful for their children; this fun film shows how simple things can spark big ideas.
Taking six kids and putting them in The Most Boring Room Ever, the feel-good spot raises awareness of the importance of free play for children, showing how it can come from the most unexpected of places…even a single roll of paper.
Created by Ketchum London and directed by Justin Hackney from Mad Cow Films, the campaign promotes the LEGO Foundation's goal to remind the world that playtime provides a crucial role in helping children develop skills like confidence, collaboration and concentration. All without a single brick to be seen!
