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Burger King – Burger Glitch

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As frustrating as they are funny, gaming bugs provide many a memeable moment in Twitchers streams.

Using the visuals and language associated, Burger King's latest campaign from DAVID São Paulo, Burger Glitch, invites consumers to enter a hunt for buggy deals littered on the Burger King app and social channels that offer up to 40% off. 

Paired with a hilarious spot from Vetor Zero, which sees familiar scenes twisted behind recognition through some errant 1s and 0s, this witty, well-targeted work feels both authentic and perfectly judged.

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