Bug King
BK targets gamers in its latest witty, glitch-filled campaign, from DAVID São Paulo and production company Vetor Zero.
Credits
powered by- Agency DAVID/Sao Paulo
- Production Company Vetor Zero
- Director Gabriel Nobrega
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Credits
powered by- Agency DAVID/Sao Paulo
- Production Company Vetor Zero
- Director Gabriel Nobrega
- Producer Ana Beatriz Duarte
- Chief Creative Officer Pancho Cassis
- Creative Director Fabricio Pretto
- Creative Director Rogerio Chaves
- Executive Creative Director Edgard Gianesi
- Executive Creative Director Renata Leao
- Producer Fernanda Peixoto
- Executive Producer Alberto Lopes
- Executive Producer Sergio Salles
- Editor/VFX Eduardo Silva Vaz da Costa
- Lead CG Danilo Enoki
- Lead Animation 2D Felipe Frazao
- 2D Animator Marcos Rigobello
- Lead Compositor Leandro Pena
- Motion Artist Thomas Mena
- Motion Artist Marccos Chaves
- CG Artist/ Compositor Danilo Enoki
- Sound Hefty Audio
- Producer Edu Luke
- Producer Rud Lisboa
- Producer Otavio Cavalheiro
- Animation Lobo
- Producer Tunay Canepari
- Compositor Denis Milani Adriano
- VFX Ricardo Vaz
- Producer Cris Botarelli
- Producer Tuco Barini
- Creative Renato Simon
- Creative Andre Mezzomo
Credits
powered by- Agency DAVID/Sao Paulo
- Production Company Vetor Zero
- Director Gabriel Nobrega
- Producer Ana Beatriz Duarte
- Chief Creative Officer Pancho Cassis
- Creative Director Fabricio Pretto
- Creative Director Rogerio Chaves
- Executive Creative Director Edgard Gianesi
- Executive Creative Director Renata Leao
- Producer Fernanda Peixoto
- Executive Producer Alberto Lopes
- Executive Producer Sergio Salles
- Editor/VFX Eduardo Silva Vaz da Costa
- Lead CG Danilo Enoki
- Lead Animation 2D Felipe Frazao
- 2D Animator Marcos Rigobello
- Lead Compositor Leandro Pena
- Motion Artist Thomas Mena
- Motion Artist Marccos Chaves
- CG Artist/ Compositor Danilo Enoki
- Sound Hefty Audio
- Producer Edu Luke
- Producer Rud Lisboa
- Producer Otavio Cavalheiro
- Animation Lobo
- Producer Tunay Canepari
- Compositor Denis Milani Adriano
- VFX Ricardo Vaz
- Producer Cris Botarelli
- Producer Tuco Barini
- Creative Renato Simon
- Creative Andre Mezzomo
As frustrating as they are funny, gaming bugs provide many a memeable moment in Twitchers streams.
Using the visuals and language associated, Burger King's latest campaign from DAVID São Paulo, Burger Glitch, invites consumers to enter a hunt for buggy deals littered on the Burger King app and social channels that offer up to 40% off.
Paired with a hilarious spot from Vetor Zero, which sees familiar scenes twisted behind recognition through some errant 1s and 0s, this witty, well-targeted work feels both authentic and perfectly judged.