Lexus's globe-trotting Next Chapter
In a cinematically shot, brilliantly sound-designed spot, director Caleb Slain showcases the aural qualities of nature devoid of automobile intrusion.
Credits
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- Production Company AOI Pro. Inc
- Director Caleb Slain
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Credits
powered by- Production Company AOI Pro. Inc
- Director Caleb Slain
- Managing Director Phillip Detchmendy
- Production Service Ampersand Inc
- Production Service APU Productions
- Production Service Passion Pictures/Bangkok
- Executive Creative Director Hiroyuki Ito
- Art Director Hirofumi Isoya
- Producer Hirohide Takene
- Production Manager Koichiro Narita
- Executive Producer Susan Herbert
- DP Will Stone
- Colorist Benoit Cote
- DP Chad Terpstra
- Producer Beryl Anne Tan
- DP Rattakarn Srithavatchai "Garn"
- DP Daniel Garate
- Producer Bruno Canale
- Creative Director Masashi Sada
- Producer Ryuta Iwasa
Credits
powered by- Production Company AOI Pro. Inc
- Director Caleb Slain
- Managing Director Phillip Detchmendy
- Production Service Ampersand Inc
- Production Service APU Productions
- Production Service Passion Pictures/Bangkok
- Executive Creative Director Hiroyuki Ito
- Art Director Hirofumi Isoya
- Producer Hirohide Takene
- Production Manager Koichiro Narita
- Executive Producer Susan Herbert
- DP Will Stone
- Colorist Benoit Cote
- DP Chad Terpstra
- Producer Beryl Anne Tan
- DP Rattakarn Srithavatchai "Garn"
- DP Daniel Garate
- Producer Bruno Canale
- Creative Director Masashi Sada
- Producer Ryuta Iwasa
The power of nature is the star of Caleb Slain's cinematic new spot for Lexus's electric offerings.
Entitled Next Chapter, the film flows from one brilliantly-shot location to another (through six separate cinematographers in four countries, including Japan, Peru, USA, and Thailand), taking in the sounds of nature as it progresses.
Acting as much as a showcase for photography as it does for the car, the film nonetheless portrays the slick stylings and soundless mechanics of the vehicle range.