IKEA celebrates the susurration of sliding doors
Buzzman’s campaign for IKEA France uses a classic song to tell a sound-led story of storage solutions.
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Credits
powered by
- Agency Buzzman/Paris
- Production Company Diplomats
- Director CANADA
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Credits
powered by
- Agency Buzzman/Paris
- Production Company Diplomats
- Director CANADA
- Sound PH Schmooze
- Post Production Mathematics/Canada
- Creative Director Sebastien Partika
- Creative Director Tristan Daltroff
- Creative Director Louis Audard
- Art Director Louis Audard
- Copywriter Tristan Daltroff
Credits
powered by
- Agency Buzzman/Paris
- Production Company Diplomats
- Director CANADA
- Sound PH Schmooze
- Post Production Mathematics/Canada
- Creative Director Sebastien Partika
- Creative Director Tristan Daltroff
- Creative Director Louis Audard
- Art Director Louis Audard
- Copywriter Tristan Daltroff
Ever wondered what your cupboards, sewing baskets and shoeboxes do when you’re out the house? Shhhhhh, don't tell, but they have a little sing song of course.
Something gentle that allows them to enjoy the peace and quiet before the raucous humans return – the whisper of their own easy-glide draws sliding shut.
Directed by CANADA and produced by Diplomats, the spot, So Quiet, for the brand’s PLATSA storage line, is a perfect match of audio and visuals, and offers a chance to enjoy the classic tune, It’s Oh So Quiet.
First recorded in 1951 by Betty Hutton, the track was most famously covered by Björk in 1995, with the Spike Jonze-directed video helping it to reach number four in the UK charts and become the singer's biggest hit.
