Hippo's housemen of the apocalypse

Anyone who has experienced homeownership has also experienced the unforeseen disasters, costly challenges and non-stop troubleshooting that come along with it.

From a leaky tap to a caved in roof, there's always something to deal with, as this new campaign for insurance company Hippo shows. Created by Preacher Austin and directed by Markus Walter through Reset, the hero spot [above] features a calm, soup-slurping homeowner - who's protected by Hippo - and who comes face-to-face with the unruly horsemen of the apocalypse as they storm through and destroy an otherwise unsuspecting neighbourhood.

A selection of three further spots in the campaign [below], which were created by Partners in Crime San Francisco and directed by O Positive's Spencer Riviera, focus on those homeowners who've yet to 'feel the housepower', and are suffering as a consequence. “Our new brand campaign brings to life how we empower our customers with Housepower, evoking the confidence and control our customers feel when Hippo has their back,” said Simon Fleming-Wood, Chief Marketing Officer of Hippo. “As a protection-first company, we are betting on our customers rather than against them, constantly searching for new ways to help consumers crush homeownership.”