Travel Oregon's latest adventure really rocks

Travel Oregon – Extraordinary is Ordinary - Oregon Rocks

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Agency Wieden + Kennedy/Portland
Production Company CANADA/USA
Director Gerson Aguerri

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Credits

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Agency Wieden + Kennedy/Portland
Production Company CANADA/USA
Director Gerson Aguerri
Live Action Background Footage Pond5
Production Services Solent Film
Editing/Post Production/VFX/Audio Post/Sound Design Joint Editorial (In-House at Wieden + Kennedy)
Original Music Marmoset Music
Executive Producer Marta Argullos

CEO/Executive Producer Oscar Romagosa
Executive Producer/Managing Director Lisa Margulis
DP Malcolm Hadley
Art Director Marta Loza
Production Designer Anna Colomer
Live Action Background Footage Katie Falkenberg
Live Action Background Footage Patrick Stanton
Head Animator Anthony Farquhar Smith

Editor Eric Hill
Producer Jennifer Greenfield
Executive Producer Kathleen Russell
Flame Lead Leif Peterson
Executive Producer Nirad (Bugs) Russell
Colorist Jasmine Vazquez
Audio Producer Louise Woodward
Audio Mixer/Sound Designer Natalie Huizenga

Art Director Elora Clement
Copywriter Rebecca Russell
Copywriter Kamey Murphy
Creative Director Nick Stokes
Creative Director Ansel Wallenfang
Creative Director Derek Szynal
Executive Creative Director John Petty
Executive Creative Director Ana Balarin

Executive Creative Director Hermeti Balarin
HP Orlee Tatarka
Senior Producer Jennifer Fiske
Senior Producer Felicia Glover
VFX Creative Director/Supervisor Stefan Smith

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In the latest campaign to delight in the 'extraordinary' aspects of Oregon, W+K Portland has created a gorgeous series of spots that charm and inform in equal measure.

Highlighting the building blocks of the state - Oregon Rocks, Oregon Water, and Oregon Soil - the films use footage from real locations in all of Oregon’s seven regions, then pairing it with elements of stop motion, animation, CG, and practical FX.

Produced by CANADA and director Gerson Aguerri, the films' tactile aesthetic not only looks lovely, but also ties in with the message of practical application that runs through the campaign.

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Travel Oregon – Extraordinary is Ordinary - Oregon Soil

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Travel Oregon – Extraordinary is Ordinary - Oregon Water

“We believe Oregon is so extraordinary that even the basics like rocks, water and soil (which every state has) are extra special here," explains Nick Stokes, W+K Art Director. "That even the mundane things are not mundane. Our water is specific enough to create the best beer and sake, our soil’s perfect for growing some of the best vineyards, and our rocks are what athletes train on.

"This campaign highlights that Extraordinary is what this place is made of and what makes everything that happens here so special.

"To achieve this, we worked with a big team of talented stop motion animators and artists, some of which also have worked with Wes Anderson on his stop motion films like Isle of Dogs, to meticulously craft and position each puppet and detail. We filmed real people and used footage from real locations in all of Oregon’s seven regions.

"Then we paired it with elements of animation, stop motion, CG, and practical FX to capture the surreal feelings and experiences that travelers can only have in our state."