Gumtree sacks off the salesman with Good Finds

Gumtree – Good Finds. No Frills

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Agency Wieden + Kennedy/London
Production Company Sweetshop/London
Director Jim Hosking

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Credits

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Agency Wieden + Kennedy/London
Production Company Sweetshop/London
Director Jim Hosking
Editor Nick Armstrong
Edit Producer Julian Marshall / (Executive Producer)
VFX Time Based Arts
Sound Sam Ashwell
Music Mr Pape

Creative Director Freddy Taylor
Creative Director Philippa Beaumont
Executive Creative Director Tony Davidson
Executive Creative Director Iain Tait
Producer Natasha Johnson
Creative Producer Ross Dunstan
Executive Producer/MD Justin Edmund-White
Executive Producer Morgan Whitlock

Producer Jessica Wylie
DP Alex Barber
Production Designer Richard Bridgland
VFX Producer Sean Ewins
Sound Marcin Pawlik
Sound Producer Martin Critchley
Creative Will Lancaster
Creative Jay Daniells

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One of the many benefits of shopping online is avoiding the ever-present, ever-annoying, over-keen salesperson.

Noting this and turning it to its humourous advantage is Gumtree's enjoyable new campaign Good Finds.

Proudly stating No Salespeople, No Frills and No Sexy Hairy Men, the six-part series of films from Wieden+Kennedy London, directed by Jim Hosking and produced through The Sweetshop, fully embraces the naffness of the hard-sell in a lo-fi, entertaining fashion.

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Gumtree – Good Finds. No Salespeople

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Gumtree – Good Finds. No Sexy Hairy Man

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Gumtree – Good Finds. No Fanfare

“It’s great when you get to work with a brand that embraces who they are," comments Creative Directors Philippa Beaumont and Freddy Taylor. "Gumtree isn’t perfect but it is full of ‘Good Finds’ and that’s that.

"No bells and whistles, no unnecessary guff and no-frills. They don’t need it, they are and always have been about making ‘Good Finds’ happen, in their own special way, blurry photos, basic descriptions and a few thumbs obscuring the lens."