Kids vs veg: the battle continues
In a continuation of the Eat Them To Defeat Them campaign, ITV, Veg Power and a host of famous voices present the next step in the war on salad.
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company Agile Films
- Director Zac Ella
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company Agile Films
- Director Zac Ella
- Colorist Connor Coolbear
- Audio Post Production 750mph
- Chief Creative Officer Richard Brim
- Creative Director Christian Sewell
- Creative Director Andy McAnaney
- Copywriter Chloe Pope
- Art Director Jessica Morris
- Producer Persephone Withnell
- Producer Igor Degtiarev
- DP Murren Tullett
- Editor Laurence Halstead
- 3D Artist Chris Dunleavy
- Music Supervisor Sam Ashwell
Credits
powered by
- Agency adam&eveDDB/London
- Production Company Agile Films
- Director Zac Ella
- Colorist Connor Coolbear
- Audio Post Production 750mph
- Chief Creative Officer Richard Brim
- Creative Director Christian Sewell
- Creative Director Andy McAnaney
- Copywriter Chloe Pope
- Art Director Jessica Morris
- Producer Persephone Withnell
- Producer Igor Degtiarev
- DP Murren Tullett
- Editor Laurence Halstead
- 3D Artist Chris Dunleavy
- Music Supervisor Sam Ashwell
Back in January 2019, ITV and Veg Power unleashed a war on veggies: inspiring kids to Eat Them To Defeat Them (and leading to sales of over 517 million additional children’s portions of vegetables).
With this high-octane and heroic follow-up, Prepare for Battle, the greeny meanies have voices of their own; adam&eveDDB bringing in top celebrities including Emma Thompson, Amanda Holden, Jamie Oliver, Giovanna Fletcher, Stephen Mulhern and Ranvir Singh.
Once again seeing an army of munching aggressors take on the healthy stuff, the spot, this time helmed by Agile Films' Zac Ella, is chock-full of delightfully crafted moments of genre movie hat-doffs. FIGHT!
