A funky Barilla pasta parody
A rewrite of the late 70s hit, Funkytown, this animated ad shows off a retro color palette with a rigatoni obsession.
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Credits
powered by
- Agency We are Social/Milan
- Production Company We Are Social Studios
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Credits
powered by
- Agency We are Social/Milan
- Production Company We Are Social Studios
- CDP The Blink Fish
- CDP Ocular Lab
- Music Hoodooh
- Executive Creative Director Alessandro Sciarpelletti
- Executive Creative Production Director Daniele Piazza
- Associate Creative Director Stefano Cucinotta
- Associate Creative Director Andrea Fumagalli
- Art Supervisor Daria Paraboni
- Senior Creative Laura Venuti
- Copywriter Enrica Barberis
- Studio Manager Sandro Amabili
- Art Director Camillo Addis
- Art Director Annelise Papaleo Wagner
Credits
powered by
- Agency We are Social/Milan
- Production Company We Are Social Studios
- CDP The Blink Fish
- CDP Ocular Lab
- Music Hoodooh
- Executive Creative Director Alessandro Sciarpelletti
- Executive Creative Production Director Daniele Piazza
- Associate Creative Director Stefano Cucinotta
- Associate Creative Director Andrea Fumagalli
- Art Supervisor Daria Paraboni
- Senior Creative Laura Venuti
- Copywriter Enrica Barberis
- Studio Manager Sandro Amabili
- Art Director Camillo Addis
- Art Director Annelise Papaleo Wagner
Taking a viral TikTok to the next level, this bright and jazzy piece is gluten-lover’s new favorite earworm.
With cut-out rigatoni and flashing messages across a purple-pink gradient, this music video gives you flashing flashbacks to a neon-dripping Tron aesthetic of the 80s. Absolutely shameless, this piece leans hard into what it is and doesn’t let up. There’s nothing wrong with loving exactly what you’re doing and this ad, full of flashing lights, bright lips superimposed on vivid backgrounds.
Funky Rigatoni was helmed by We Are Social Milan and produced in-house by We Are Social Studios.
