GIRLvsCANCER gets it on
With the help of BBH, the inclusive cancer community spotlights three survivor’s experiences of sex and intimacy after treatment.
Credits
powered by- Agency BBH/London
- Production Company Academy
- Director Sophia Ray
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Credits
powered by- Agency BBH/London
- Production Company Academy
- Director Sophia Ray
- Editor The Assembly Rooms
- Post Production Coffee & TV
- Sound String and Tins
- Chief Creative Officer Alex Grieve
- Executive Creative Director Helen Rhodes
- Creative Adam Newby
- Copywriter Grace Chambers
- Art Director Lucy Johnstone
- Chief Production Officer Stephen Ledger-Lomas
- Head of Film Georgina Kent
- Producer Georgina Kent
- DP David Bird
- Executive Producer Medb Riordan
- Producer Georgina Smith
- Production Designer Sophie Becher
- Executive Producer Chris Chard
- Color Producer Pete Burch
- Colorist Simona Cristea
- Sound Designer Adam Smyth
Credits
powered by- Agency BBH/London
- Production Company Academy
- Director Sophia Ray
- Editor The Assembly Rooms
- Post Production Coffee & TV
- Sound String and Tins
- Chief Creative Officer Alex Grieve
- Executive Creative Director Helen Rhodes
- Creative Adam Newby
- Copywriter Grace Chambers
- Art Director Lucy Johnstone
- Chief Production Officer Stephen Ledger-Lomas
- Head of Film Georgina Kent
- Producer Georgina Kent
- DP David Bird
- Executive Producer Medb Riordan
- Producer Georgina Smith
- Production Designer Sophie Becher
- Executive Producer Chris Chard
- Color Producer Pete Burch
- Colorist Simona Cristea
- Sound Designer Adam Smyth
GIRLvsCANCER, an inclusive online community for all cancer experiences, has partnered with BBH to launch this powerful, boundary-breaking campaign addressing a rarely discussed survivorship issue - sex.
Directed by Sophia Ray through Academy, the hard-hitting campaign sees three women speaking directly to the camera about their experience of rediscovering their sexuality after treatment, each ending with the empowering tagline: ‘Cancer won’t be the last thing that f*cks me’.
All the women featured in the films and accompanying OOH content have, or have had, cancer. The film scripts were all written in close collaboration with the women, telling their stories in a way that felt real, raw and faithful to their experience.