Volkswagen’s pursuit of perfection
A picky protagonist searches high and low to satisfy her seating standards in a charming spot for the German car manufacturer.
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Credits
View on- Agency Johannes Leonardo/New York
- Production Company SMUGGLER
- Director Bjorn Ruhmann
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Credits
View on- Agency Johannes Leonardo/New York
- Production Company SMUGGLER
- Director Bjorn Ruhmann
- Editorial Final Cut/Los Angeles
- VFX/Color Blacksmith VFX/New York
- Audio Wave Studios/USA
- Color Blacksmith VFX/New York
- Music Company Found Objects Music Productions
- Executive Creative Director Jay Wadley
- Executive Creative Director Trevor Gureckis
- Head of Production Elijah B Torn
- Executive Music Producer Katt Matt
- Creative Director Ben Marshall / (Composer/Creative Director)
- Associate Creative Director Adam Weiss / (Composer)
- Senior Music Producer Nick Chomowicz
- Music Coordinator Lee Chisholm
- Executive Creative Director Jonathan Santana
- ACD Julian Cohen
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Executive Producer Adam Perloff
- Executive Producer Allison Kunzman
- Head of Production Alex Hughes
- Producer Alexandra Lisee
- Production Supervisor Josh Lieberman
- DP Michael Gioulakis
- Production Designer Jade Healy
- Editor Jeff Buchanan / (Editor)
- Edit Producer Michael Dart Wadsworth
- Colorist Mikey Pehanich
- Head of Production Perry Tate
- Color Producer Adam Vevang
- VFX Producer Kevin Liu
- Sound Designer Chris Afzal
- Audio Executive Producer Vicky Ferraro
- Casting Director Maya Arabi
- Senior Producer Carlos Valdivia
- Associate Creative Director & Concept Idriss Dabre
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Credits
powered by- Agency Johannes Leonardo/New York
- Production Company SMUGGLER
- Director Bjorn Ruhmann
- Editorial Final Cut/Los Angeles
- VFX/Color Blacksmith VFX/New York
- Audio Wave Studios/USA
- Color Blacksmith VFX/New York
- Music Company Found Objects Music Productions
- Executive Creative Director Jay Wadley
- Executive Creative Director Trevor Gureckis
- Head of Production Elijah B Torn
- Executive Music Producer Katt Matt
- Creative Director Ben Marshall / (Composer/Creative Director)
- Associate Creative Director Adam Weiss / (Composer)
- Senior Music Producer Nick Chomowicz
- Music Coordinator Lee Chisholm
- Executive Creative Director Jonathan Santana
- ACD Julian Cohen
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Executive Producer Adam Perloff
- Executive Producer Allison Kunzman
- Head of Production Alex Hughes
- Producer Alexandra Lisee
- Production Supervisor Josh Lieberman
- DP Michael Gioulakis
- Production Designer Jade Healy
- Editor Jeff Buchanan / (Editor)
- Edit Producer Michael Dart Wadsworth
- Colorist Mikey Pehanich
- Head of Production Perry Tate
- Color Producer Adam Vevang
- VFX Producer Kevin Liu
- Sound Designer Chris Afzal
- Audio Executive Producer Vicky Ferraro
- Casting Director Maya Arabi
- Senior Producer Carlos Valdivia
- Associate Creative Director & Concept Idriss Dabre
In this quirky campaign by Johannes Leonardo for Volkswagen, SMUGGLER’s Bjorn Rühmann brings to life the impeccable craftsmanship of the car manufacturer’s Taos model.
Combining stylish art direction and Rühmann's playful sense of humour, the spot follows a relatable character - a woman who searches for a standard of comfort throughout her daily life, in every seat she encounters.
It’s only when she sits comfortably in the Taos that she experiences the level of quality she’s been searching for from the finely crafted car that’s been built just right.
