WWF gets ugly

Accompanied by the pulsating sound of Marilyn Manson's Beautiful People this new campaign shows what Earth, and the animals that inhabit it, have to deal with due to human negligence. 

Created by Accenture Song and directed through Think Cattleya by Wolfberg, who are repped in the UK by Fred, the spot is an angry, pointed finger at the mass consumption and general obliviousness of the human race as it thoughtlessly destroys the planet on which it lives.

Featuring manic shoppers clawing at new products, bio-suited workers spraying crops with chemicals, industrial complexes spewing waste into the atmosphere and a social media influencer pushing organic products on a litter-strewn beach, we see a series of animals looking on as their habitat is destoyed.

'Becoming Extinct... ' the endline tells us, '... we're doing it right.'