Gap creates a moving new campaign for denim

Gap has launched a new campaign which focusses on its denim range through a modern lens.

Created by Johannes Leonardo in New York the campaign, the first creative endeavour between the agency and the brand, is called It’s Our Denim Now and was directed by Fleur Fortuné and is set to Move Together by Ndidi O. Championing diversity and the versatility of Gap denim, the film shows that when you feel comfortable in your own skin, you are empowered to move towards an optimistic future.