Football stars make a deal with adidas

To launch adidas’ FW19 football boot pack, adidas’ biggest stars have come together to test the limits of their fellow creators.

The campaign, created by Iris London and called The Deal, sees, among others, Paul Pogba, Lionel Messi and Mesut Ozil use the language of revolutionaries and world leaders, challenging fans and creators to unlearn everything they know and set out to own the fearlessness that goes hand-in-hand with wearing adidas boots. 

The films were directed by Blink Ink's Nicos Livesey with the animations created using in-camera stop-motion. 

The hero films sees the stars confidently outlining the characteristics of a new footballing world order. demanding that fans make a choice – buy the boots and accept the conditions they set – or keep their money and allow the boots to be taken by someone willing to accept 'the deal'.

The hero film is accompanied by 21 individual player films (delivered in their native tongue), the manifesto outlined by football legends separates creators from everyone else and boldly leads the new football revolution.