From ironman to ironing man

When marriage researcher Dr. John Gottman opened his Love Lab back in the 80s, one of the most interesting findings was the fact that women can get aroused watching their men engaged in housework. 

So, gents, it’s time to get jiggy with your J Cloths and make like the busy, chore-laden chaps in this excellent video for the single No, produced by Blink.

The ladies go from feeling controlled by their men, to, literally, taking back the reigns with a remote control that turns their babymen – hilariously depicted being tiresome toddlers in prams – to domestic gods. 

After consulting the MAN-uel the girls have a great time getting the boys baking, speed laundering and generally pampering them, till they push them into overdrive and end up with broken bots. 

The video was shot back in summer, when Leigh-Anne and Perrie were in the later stage of their pregnancies. On working with them, Rowson commented: “Not once did Leigh-Anne, Jade or Perrie question why there were overheating robots, grown men in a push-chair, or a cake made out of dog food in their video. In fact, they were an absolute joy to work with - funny, sharp, always professional, and the most amazing performers to watch on camera.”

He continues: “I couldn't have done any of it without my pair of evil masterminds, cinematographer Nathalie Pitters and production designer Ranya El-Refaey, who took the brief of 'Desperate Stepford Housewives' and turned it into something truly beautiful.