The cries of nature
In a difficult but important watch, creative agency Altmann+Pacreau put the plight of animals in distress to the fore through a series of desperate pleas.
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Credits
powered by
- Agency Altmann + Pacreau/Paris
- Production Company Quad Productions/Quad Group
- Director Bruno Aveillan
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Credits
powered by
- Agency Altmann + Pacreau/Paris
- Production Company Quad Productions/Quad Group
- Director Bruno Aveillan
- Producer Timothee Boullie
- Post Producer Nataly Aveillan
- VFX Supervisor Benjamin Laborde
- Executive Creative Director Olivier Altmann
- HP Jessica Piergiovanni
- DP Bruno Aveillan
- Director of Production Thomas Le Peutrec
- Editor Thanh Long Bach
- VFX Arthur Paux
- Copywriter Jack Roman
- Art Director Charles Schiepan
Credits
powered by
- Agency Altmann + Pacreau/Paris
- Production Company Quad Productions/Quad Group
- Director Bruno Aveillan
- Producer Timothee Boullie
- Post Producer Nataly Aveillan
- VFX Supervisor Benjamin Laborde
- Executive Creative Director Olivier Altmann
- HP Jessica Piergiovanni
- DP Bruno Aveillan
- Director of Production Thomas Le Peutrec
- Editor Thanh Long Bach
- VFX Arthur Paux
- Copywriter Jack Roman
- Art Director Charles Schiepan
A few months ahead of the French Presidential elections, 30 Millions d’Amis Foundation has launched The Cry for Help, tackling issues in animal welfare through a distressing and powerful commercial.
Following a series of animals in clear anguish, the film focuses less on the situations in which they are found and more on the overarching issue at hand: the indifference of people when confronted with it.
Directed by Quad's Bruno Aveillan from an affecting creative concept by agency Altmann+Pacreau, the film has already picked up significant traction with its unflinching commentary and resonating imagery.
