Wayfair's neighbourly feud is blown out of all proportion
David Shafei directs a funny festive spot from Highdive, in which neighbours go to war over inflatables.
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Credits
View on- Agency Highdive Advertising/New York
- Production Company World War Seven
- Director David Shafei
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Credits
View on- Agency Highdive Advertising/New York
- Production Company World War Seven
- Director David Shafei
- Post Production 1986 (In-House at Highdive Advertising/Chicago)
- Color Royal Muster
- Audio Post Another Country
- Music Squeak E Clean Studios/USA
- Creative Director Katherine Volpe
- Global Head of Wayfair Creative Sandro Corsaro
- Head of Creative Studio Joanna Berliner
- Creative Operations Brianne Gallagher
- Creative Operations Noah Boskey
- Creative Director/Art Director Lucy Nadeau
- Producer Fatima Litim
- Producer Han Zhang
- Chief Creative Officer/Co-Founder Mark Gross
- Chief Creative Officer/Co-Founder Chad Broude
- Executive Creative Director Steven Fogel
- Executive Creative Director Doug Fallon
- Creative Director Alec Jankowski
- Creative Director Elaine Kalvelage
- Associate Creative Director Erin Nedelman
- Associate Creative Director Timothy Flemke
- Executive Producer Luke LiManni
- Senior Producer Serena Lignel
- Senior Producer Addie Pampalone
- Head of Production Kat Garelli
- Line Producer Shae Horton
- Production Designer Dan Butts
- DP Matthew J. Lloyd
- Editor Carlos Lowenstein
- Executive Producer Mike Trivisonno
- VFX Supervisor Randy McEntee
- Colorist Gregory Reese
- Executive Producer Thatcher Peterson
- Senior Producer Daniel Butler
- Head of Production Diane Valera
- Associate Producer Esli Israel
- Sound Designer/Audio Mixer Peter Erazmus
- Executive Producer Louise Rider
- Post Producer Josh Hunnicutt
- Creative Director/Composer Julie Nichols
- Associate Post Producer Ben Hudson
- Audio Engineer Bed Abud
- Executive Creative Producer Chris Clark / (Executive Music Producer)
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Credits
powered by- Agency Highdive Advertising/New York
- Production Company World War Seven
- Director David Shafei
- Post Production 1986 (In-House at Highdive Advertising/Chicago)
- Color Royal Muster
- Audio Post Another Country
- Music Squeak E Clean Studios/USA
- Creative Director Katherine Volpe
- Global Head of Wayfair Creative Sandro Corsaro
- Head of Creative Studio Joanna Berliner
- Creative Operations Brianne Gallagher
- Creative Operations Noah Boskey
- Creative Director/Art Director Lucy Nadeau
- Producer Fatima Litim
- Producer Han Zhang
- Chief Creative Officer/Co-Founder Mark Gross
- Chief Creative Officer/Co-Founder Chad Broude
- Executive Creative Director Steven Fogel
- Executive Creative Director Doug Fallon
- Creative Director Alec Jankowski
- Creative Director Elaine Kalvelage
- Associate Creative Director Erin Nedelman
- Associate Creative Director Timothy Flemke
- Executive Producer Luke LiManni
- Senior Producer Serena Lignel
- Senior Producer Addie Pampalone
- Head of Production Kat Garelli
- Line Producer Shae Horton
- Production Designer Dan Butts
- DP Matthew J. Lloyd
- Editor Carlos Lowenstein
- Executive Producer Mike Trivisonno
- VFX Supervisor Randy McEntee
- Colorist Gregory Reese
- Executive Producer Thatcher Peterson
- Senior Producer Daniel Butler
- Head of Production Diane Valera
- Associate Producer Esli Israel
- Sound Designer/Audio Mixer Peter Erazmus
- Executive Producer Louise Rider
- Post Producer Josh Hunnicutt
- Creative Director/Composer Julie Nichols
- Associate Post Producer Ben Hudson
- Audio Engineer Bed Abud
- Executive Creative Producer Chris Clark / (Executive Music Producer)
If National Lampoon's Christmas Vacation taught us anything, it's that there's a real battle on American streets... over Christmas decorations.
Taking this truism to its extreme, Wayfair's new spot shows a pair of warring neighbours use the service's speedy delivery to outdo each other's front yards.
With agency Highdive tapping into a particular American fetish, and World War Seven's David Shafei amping up the ridiculousness, this seasonal charmer is simply swell.
