PONANT takes us from pole to pole
The French cruise company and agency FRED & FARID Los Angeles create a startling spot that tells the tale of polar regions in detail.
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Credits
powered by
- Agency Fred & Farid/Los Angeles
- Production Company Noside
- Director ACCIDENT
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Credits
powered by
- Agency Fred & Farid/Los Angeles
- Production Company Noside
- Director ACCIDENT
- Producer Remi Sello
- Producer Morgan Preleur
- VFX Supervisor Morgan Preleur
- Sound Design/Audio Post DeFacto Sound
- VFX ACCIDENT
- Creative Director Nicolas Berthier
- Art Director Bridget Callahan
- Executive Producer Amanda Van Caneghem
Credits
powered by
- Agency Fred & Farid/Los Angeles
- Production Company Noside
- Director ACCIDENT
- Producer Remi Sello
- Producer Morgan Preleur
- VFX Supervisor Morgan Preleur
- Sound Design/Audio Post DeFacto Sound
- VFX ACCIDENT
- Creative Director Nicolas Berthier
- Art Director Bridget Callahan
- Executive Producer Amanda Van Caneghem
Vacation spots normally try and relay the feeling of relaxation/excitement/relief you get from visiting their locations.
To promote their hybrid-electric polar exploration ship, French cruise company PONANT and agency FRED & FARID Los Angeles choose a different tact; to set the importance and awe of the regions in relation to the history of our universe.
With breathtaking photography and direction from Noside's ACCIDENT, a grandiose VO from actor and comedian Nathan Wilcocks and a driving, stylised documentary feel that makes it utterly compelling, The North Pole, The South Pole, And You's tour of some of the planet's harshest landscapes is one of wonder.
