Beauty louder than words
Cheekbone Beauty launches a campaign to reclaim the narrative surrounding indigenous peoples in the media.
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Credits
powered by
- Agency Sid Lee/Toronto
- Production Company Circle Productions
- Director Shaun Anderson
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Credits
powered by
- Agency Sid Lee/Toronto
- Production Company Circle Productions
- Director Shaun Anderson
- Executive Creative Director Jeff Da Silva
- Executive Producer Maggie Mac
- Executive Producer Laurence Payne
- Executive Producer Karen Tameanko
- Color Alter Ego Post/Canada
- Executive Producer Jane Garrah
- Lead Colorist Wade Odlum
- Colorist Andrew Ross
- Sound Design Tattoo Sound + Music
- Mix Engineer Josh Mancuso
- Executive Producer Christine Leslie
- Audio Director Steve Gadsden
- Audio Director Oliver Wickham
- Production Designer Lea-Ann McNally
- DP Shaun Anderson
Credits
powered by
- Agency Sid Lee/Toronto
- Production Company Circle Productions
- Director Shaun Anderson
- Executive Creative Director Jeff Da Silva
- Executive Producer Maggie Mac
- Executive Producer Laurence Payne
- Executive Producer Karen Tameanko
- Color Alter Ego Post/Canada
- Executive Producer Jane Garrah
- Lead Colorist Wade Odlum
- Colorist Andrew Ross
- Sound Design Tattoo Sound + Music
- Mix Engineer Josh Mancuso
- Executive Producer Christine Leslie
- Audio Director Steve Gadsden
- Audio Director Oliver Wickham
- Production Designer Lea-Ann McNally
- DP Shaun Anderson
“We’ve been hidden and silenced but we’ve never been gone,” declaims a Zoey Roy, an indigenous poet whose moving words power this beautiful film.
Directed by Shaunoh Anderson, through TSU North/Circle Productions, the film, Right The Story, was created in collaboration with agency Sid Lee and Sephora Canada. A sensitive portrayal of women finding their voice, the campaign aims to portray a modernised view of First Nations peoples and empower Indigenous youth on all fronts.
The signature lipstick featured in the film, Aki Red, will have a limited edition launch in Sephora stores, with a portion of each sale donated to support Indigenous youth education.
