Jurassic Park sans danger? Xfinity... uh... finds a way...
Taika Waititi directs a cheeky update to the 1993 classic in this extended Super Bowl spot from GS&P.
Credits
View on- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Hungry Man
- Director Taika Waititi
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Credits
View on- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Hungry Man
- Director Taika Waititi
- Ad Agency Carmichael Lynch/Minneapolis
- Executive Producer/Partner Kim Dellara
- Editing Work Editorial/USA
- Post Managing Director Marlo Baird
- Executive Post Producer Drew Rissman
- Head of Post Production Gabrielle Page
- Senior Producer Juna Drougas
- Editor Luke Haigh
- Assistant Editor Jennifer Losch
- VFX Industrial Light & Magic (ILM)
- VFX House of Parliament VFX
- VFX Chief Creative Officer Phil Crowe
- VFX Lola VFX
- Color Royal Muster
- Colorist Roslyn Di Sisto
- Sound Lime Studios
- Director of Content Production Ashley Henderson
- Head of Production (HP) Amy Wertheimer
- Senior Producer Meredith Pariano
- Executive Creative Director Pete Harvey
- Creative Director Jon Wolanske
- Associate Creative Director Jen Hart
- HP Hilary Coate
- Creative Director Zack Johnson
- Creative Director Kyle Johnson
- VFX Supervisor Andrew Siner
- Composer John Williams / (Composer)
- Talent Laura Dern
- Talent Jeff Goldblum
- Talent Sam Neill
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Credits
powered by- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Hungry Man
- Director Taika Waititi
- Ad Agency Carmichael Lynch/Minneapolis
- Executive Producer/Partner Kim Dellara
- Editing Work Editorial/USA
- Post Managing Director Marlo Baird
- Executive Post Producer Drew Rissman
- Head of Post Production Gabrielle Page
- Senior Producer Juna Drougas
- Editor Luke Haigh
- Assistant Editor Jennifer Losch
- VFX Industrial Light & Magic (ILM)
- VFX House of Parliament VFX
- VFX Chief Creative Officer Phil Crowe
- VFX Lola VFX
- Color Royal Muster
- Colorist Roslyn Di Sisto
- Sound Lime Studios
- Director of Content Production Ashley Henderson
- Head of Production (HP) Amy Wertheimer
- Senior Producer Meredith Pariano
- Executive Creative Director Pete Harvey
- Creative Director Jon Wolanske
- Associate Creative Director Jen Hart
- HP Hilary Coate
- Creative Director Zack Johnson
- Creative Director Kyle Johnson
- VFX Supervisor Andrew Siner
- Composer John Williams / (Composer)
- Talent Laura Dern
- Talent Jeff Goldblum
- Talent Sam Neill
If you're a film fan of a certain age, it's nigh on impossible to face a frozen computer or tech gone wacky without picturing Dennis Nedry's wagging finger and hearing "Ah ah ah, you didn't say the magic word" in your head.
However, thanks to a spot of digital de-ageing, nifty editing and Taika Waititi's wry humour, Xfinity is giving Jurassic Park fans an opportunity to see what would have happened if a tech expert more competent than Ray Arnold had been in charge.
Credits
powered byCreated by Goodby Silverstein and Partners and shot through Hungry Man, Jurassic Park … Works contiunues the story of the original without any of the "running and screaming" that dampned the projected opening.
Bringing back stars Sam Neill, Laura Dern and Jeff Goldblum, as well as recreating sets and props with precision, the new spot works so well by filling the screen with endless nerd-baiting references, from "a big pile of shrimp" to a salt scrub that makes the stars feel "33 years younger".