Finland’s heaven-scent holidays
This peculiar spot promoting the country’s Turku Archipelago aims to sniff out olfactory talent for a very unusual (nose) job.
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Credits
View on- Agency United Imaginations
- Production Company Breakfast
- Director Jan Sederlof
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Credits
View on- Agency United Imaginations
- Production Company Breakfast
- Director Jan Sederlof
- Talent Lambert Wilson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency United Imaginations
- Production Company Breakfast
- Director Jan Sederlof
- Talent Lambert Wilson
Possibly the oddest recruitment film ever, the spot features film star Lambert Wilson heading a search for an exceptional smeller, who will travel to Finland to see if the Turku Archipelago deserves its claim as the best-smelling destination on Earth.
Helmed by Jan Sederlöf, through Breakfast, the ad was created by United Imaginations and turns one of the archipelago's most overlooked qualities – how it smells – into a rather unusual recruitment mission.
It was shot on location in the Turku Archipelago and follows Wilson as he sets about enjoying the aromas of anything the region has to offer, from shrubs to wet rope and damp sheep.
