Fretex releases its newest collab
This tongue-in-cheek fashion film features cast-offs and second-hand styles, all modeled by their newest owners.
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Credits
powered by
- Agency Anorak/Oslo
- Production Company Bacon
- Director Eivind Landsvik
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Credits
powered by
- Agency Anorak/Oslo
- Production Company Bacon
- Director Eivind Landsvik
- Creative Pal Hoyer-Andreassen
- Creative Magnus Hogberg Hansen
- Producer Audun Lyngholm Wittenberg
- DP Andreas Bjorseth
- Editor Eivind Landsvik
- Sound Designer Andreas Waag Martinsen
Credits
powered by
- Agency Anorak/Oslo
- Production Company Bacon
- Director Eivind Landsvik
- Creative Pal Hoyer-Andreassen
- Creative Magnus Hogberg Hansen
- Producer Audun Lyngholm Wittenberg
- DP Andreas Bjorseth
- Editor Eivind Landsvik
- Sound Designer Andreas Waag Martinsen
Making a statement on recycling and sustainability, Fretex turns regular people, and their former wardrobes, into runway-ready fashion lines.
Clever and fun, this fashion film with a twist focuses on people who are obsessed with the newest ‘drop’ from their favorite fashion houses. The twist: the designers and influencers they’re obsessed with are just regular people. We meet Joren, Konstance, and Kamal, who simply donate their old clothes to Fretex in order to make a second-hand article feel new again.
Merging parody and earnestness, You x Fretex is a statement on sustainability and vintage fashion. Eivind Landsvik mixes aesthetics and humor, toying with the evaporating distinction between high fashion and vintage. Take it from 70-year-old Jorun: "Anyone who knows a thing or two about fashion knows that things go in and out of style." The film is produced by Bacon and made with Anorak as agency.
