Cathay’s FOMO fail
A shameless employee pretends to love rugby in hope of impressing his boss in the international Hong Kong airline’s cringeworthy new campaign.
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Credits
powered by
- Agency Publicis/Hong Kong
- Production Company The Kitchen Film
- Director Jamie Lane
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Credits
powered by
- Agency Publicis/Hong Kong
- Production Company The Kitchen Film
- Director Jamie Lane
- Chief Creative Officer Christopher Lee
- Group Creative Director Halo Cheng
- Creative Director Miriam Yip
- Senior Art Director Thomas Tsang
- Copywriter Abbie Chan
- Producer Armelle Sudron
Credits
powered by
- Agency Publicis/Hong Kong
- Production Company The Kitchen Film
- Director Jamie Lane
- Chief Creative Officer Christopher Lee
- Group Creative Director Halo Cheng
- Creative Director Miriam Yip
- Senior Art Director Thomas Tsang
- Copywriter Abbie Chan
- Producer Armelle Sudron
This comedic new spot from Hong Kong airline Cathay, created by Publicis and directed by Jamie Lane through The Kitchen Film, is inspired by the apparent ‘FOMO’ that anyone who misses out on attending the Cathay/HSBC Hong Kong Sevens rugby tournament will feel.
Titled Nothing Beats Being There, the film stars Johnny, a rugby aficionado wannabe who pretends to be a rugby fan to impress his boss and snag a trip with colleagues to Hong Kong. He is ultimately exposed by his own web of lies, and his dreams of attending the 2025 tournament are unfulfilled.
“We’ve all been there, pretending to know more about something than we actually do for fear of missing out. When Cathay challenged us to show that nothing beats being at the Sevens in person, we couldn't resist tapping into that FOMO feeling to show that nobody does rugby like Hong Kong," says Christopher Lee, Chief Creative Officer at Publicis Groupe Hong Kong.
