Get your head in the game with EE
Gamers and influencers get serious about their set-up in a slick spot directed by McCourt for the tech brand’s new gaming kit campaign.
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Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Love Song
- Director Louis McCourt
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Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Love Song
- Director Louis McCourt
- Editing The Quarry
- Post Production Stray
- VFX Stray
- Color Electric Theatre Collective
- Audio Post Factory Studios/London
- Publicis Groupe UK Chief Creative Officer Ben Mooge
- Executive Creative Director William John
- Creative Rory Peyton Jones
- Creative Elliot Lee
- Head of Design James Crickmore
- Producer Barney Ferguson
- Art Director Shaun Maclennan
- Copywriter Pete Ashworth
- Executive Producer Shirley O'Connor
- Executive Producer Ellie Goodwin
- Creative Director Daniel Wolfe
- Producer Lee Groombridge
- DP Harry Wheeler
- Editor Paul Watts
- Producer Tor Adams
- Executive Producer Misha Stanford-Harris
- VFX Supervisor & Creative Director Dan Williams / (Creative Director)
- Compositor Alan Maiden
- CG Supervisor Finlay Crowther
- Colorist Jason Wallis / (Colorist)
- Head of Color Oliver Whitworth
- Creative Officer Anthony Moore
- Sound Design and Mix James Utting
- Audio Producer Beth Massey
- Voice Over Kevin Bacon
Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Love Song
- Director Louis McCourt
- Editing The Quarry
- Post Production Stray
- VFX Stray
- Color Electric Theatre Collective
- Audio Post Factory Studios/London
- Publicis Groupe UK Chief Creative Officer Ben Mooge
- Executive Creative Director William John
- Creative Rory Peyton Jones
- Creative Elliot Lee
- Head of Design James Crickmore
- Producer Barney Ferguson
- Art Director Shaun Maclennan
- Copywriter Pete Ashworth
- Executive Producer Shirley O'Connor
- Executive Producer Ellie Goodwin
- Creative Director Daniel Wolfe
- Producer Lee Groombridge
- DP Harry Wheeler
- Editor Paul Watts
- Producer Tor Adams
- Executive Producer Misha Stanford-Harris
- VFX Supervisor & Creative Director Dan Williams / (Creative Director)
- Compositor Alan Maiden
- CG Supervisor Finlay Crowther
- Colorist Jason Wallis / (Colorist)
- Head of Color Oliver Whitworth
- Creative Officer Anthony Moore
- Sound Design and Mix James Utting
- Audio Producer Beth Massey
- Voice Over Kevin Bacon
Created by Saatchi & Saatchi and directed by Louis McCourt through Love Song, this visually-dynamic spot positions technology brand EE as a gaming kit destination for every kind of player.
Titled Battle Stations, the 60-second film immerses viewers in the diverse world of gamers — from racers and slayers to ballers and side-questers. Featuring social media influencers Danny Aarons and Iamangelika, the film shifts between their unique personas; each gamer is shown setting up and getting in the zone, with their personal preferences springing to life as they transition into full game mode.
Set to the iconic soundtrack of Cowgirl by Underworld, the film underscores EE’s ongoing dedication to celebrating British music in its brand campaigns.
