Volkswagen’s driven by devotion
The auto brand celebrates 50 years of the GTI with a new campaign that recognises the UK’s enduring love for the iconic hatchback.
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Credits
View on- Agency adam&eveDDB/London
- Production Company Academy
- Director Billy Boyd Cape
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Credits
View on- Agency adam&eveDDB/London
- Production Company Academy
- Director Billy Boyd Cape
- Executive Producer Simon Cooper
- Producer Juliette Harris
- Editing Trim
- Post Production 1920
- Audio Post 750mph
- Head of Production Rachel Saxon
- Sound Designer/Sound Editor Sam Ashwell
- Sound Designer Mike Bovill
- Music Twenty Below Music
- Executive Producer Emily Pritchard
- Music Supervisor Luke Barham
- Group Executive Creative Director Ben Tollett
- Senior Creative Mary Johansen
- Senior Creative Kenny Meek
- Senior Producer Jessica Middleton
- Assistant Producer Amy Galvin
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency adam&eveDDB/London
- Production Company Academy
- Director Billy Boyd Cape
- Executive Producer Simon Cooper
- Producer Juliette Harris
- Editing Trim
- Post Production 1920
- Audio Post 750mph
- Head of Production Rachel Saxon
- Sound Designer/Sound Editor Sam Ashwell
- Sound Designer Mike Bovill
- Music Twenty Below Music
- Executive Producer Emily Pritchard
- Music Supervisor Luke Barham
- Group Executive Creative Director Ben Tollett
- Senior Creative Mary Johansen
- Senior Creative Kenny Meek
- Senior Producer Jessica Middleton
- Assistant Producer Amy Galvin
Created for Volkswagen GTI by adam&eveDDB the hero film is a timeline of the car from the 1970s right up to this year’s anniversary-special Golf GTI Edition 50.
Directed by Billy Boyd Cape through Academy Films, the visual style evolves as time passes, being shot with the cameras and tech of each era. Starting with home-movie style footage, followed by the camcorder and disposable cameras of the ‘90s, the film ultimately moves into gaming and smartphone social content aesthetics.
Along with a good revving up from Candi Staton's 80s hit You Got the Love, the spot is fuelled by GTI passion, from a little girl in 1976 excitedly watching her dad arrive home in their new Mk1 GTI, through to a devoted fans who've even had GTI tattoos.
