Do androids dream of electric chickens
KFC’s visually stunning new spot introduces a Bladerunner-esque retro-futuristic world where the only reality you can be certain of is the crispiness of the brand's chicken snack.
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Credits
powered by
- Agency Havas/Paris
- Production Company Solab
- Director Romain Chassaing
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Credits
powered by
- Agency Havas/Paris
- Production Company Solab
- Director Romain Chassaing
- Producer Edouard Chassaing
- Post Production Digital District/Paris
- Director of Post Production Dorothe Semezis
- Sound HRCLS
- Creative Director Stephane Gaubert
- Copywriter Cyrine Arrar
- Director of Production Nicolas Avram
- Associate Creative Director/Copywriter Ludovic Miege
- Art Director Guillaume Fillion
- DP Steve Annis
- Editor Jon Echeveste
- Associate Creative Director/Art Director Jordan Molina
- HP Benjamin Besnainou
- Colorist Julien Alary
- Sound Producer Ivan Jovanovic
- Sound Producer Arnault Chagnon
- Sound Designer Anais Khout
- Sound Designer Gaelle Senn
Credits
powered by
- Agency Havas/Paris
- Production Company Solab
- Director Romain Chassaing
- Producer Edouard Chassaing
- Post Production Digital District/Paris
- Director of Post Production Dorothe Semezis
- Sound HRCLS
- Creative Director Stephane Gaubert
- Copywriter Cyrine Arrar
- Director of Production Nicolas Avram
- Associate Creative Director/Copywriter Ludovic Miege
- Art Director Guillaume Fillion
- DP Steve Annis
- Editor Jon Echeveste
- Associate Creative Director/Art Director Jordan Molina
- HP Benjamin Besnainou
- Colorist Julien Alary
- Sound Producer Ivan Jovanovic
- Sound Producer Arnault Chagnon
- Sound Designer Anais Khout
- Sound Designer Gaelle Senn
In Havas Paris’s latest work for KFC, it’s the year 2052 and AI’s taken over just about everything… except Colonel Sanders’ secret recipe.
Directed by Romain Chassaing through Solab and post-produced by Digital District, the witty spot Forever Crispy features a slickly designed, futurescape packed with holograms and VR. The message being that while all is artifice, one thing has stayed the same – the reassuring crunch of KFC's chicken coating.
Havas Paris associate CDs Jordan Molina and Ludovic Miege commented: “After previous ads centred on the brand’s origins, we needed to do something fresh. So we created an atmosphere at the crossroads between Blade Runner and The Fifth Element.”
The new ad features a seriously crispy new track that's an original composition by CLNL SNDRS, produced by HRCLS.
