Dietz + Watson’s canine care
Losing hurts. And there’s nothing quite like the anguish of football fans on Super Bowl Sunday when their team doesn’t win. The perfect cure? An emotional support dog. Hot dog, that is.
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Credits
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Credits
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- Agency Red Tettemer + Partners/Philadelphia
- Chief Creative Officer Steve Red
- Chief Creative Officer Steve O'Connell
- Executive Creative Director Todd Taylor
- Creative Director Ari Garber
- Group Creative Director Chris Plehal
- Art Director Max Gold
- Producer Niall Segundo
Credits
powered by
- Agency Red Tettemer + Partners/Philadelphia
- Chief Creative Officer Steve Red
- Chief Creative Officer Steve O'Connell
- Executive Creative Director Todd Taylor
- Creative Director Ari Garber
- Group Creative Director Chris Plehal
- Art Director Max Gold
- Producer Niall Segundo
Directed in-house, Dietz & Watson have teamed up with Red Tettemer O’Connell + Partners to launch a Super Bowl campaign for the losers this year.
The Philly-based meats and cheese purveyor is introducing Emotional Support Dogs, offering sad fans free ‘emotional support’ hot dogs the day following the big game.
The spot features shots of people with tears streaming down their faces quickly being comforted once given a hot dog to cheer them up.
“From our perspective, the fact that this initiative will go live after the Super Bowl makes it pretty unique. While most big brands spend money in the lead up and during the game itself, we want to focus on the aftermath by giving some attention to the fans that need extra love the day after,” commented Lauren Eni, Vice President of Brand Strategy at Dietz & Watson.
