AMD's cerebral journey through tech
A series of meticulously-constructed miniatures are glided through in this trip into gaming's heart.
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Credits
powered by
- Agency TBWA/London
- Production Company UNIT9/London
- Director Angelo Cerisara
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Credits
powered by
- Agency TBWA/London
- Production Company UNIT9/London
- Director Angelo Cerisara
- Post Production Black Kite Studios
- Sound String and Tins
- Producer Harry Starkey-Midha
- Producer Nicola Spence
- Creative Director Richard Prentice
- Creative Director David Adamson
- Producer Lucy Hawes
- Production Designer Theo Boswell
- VFX Chris Mortimer
- Editor Alex Burt
- Editor Theo Gibara
- Colorist Richard Fearon
- Composer/Sound Designer/Audio Mixer Lawrence Kendrick
Credits
powered by
- Agency TBWA/London
- Production Company UNIT9/London
- Director Angelo Cerisara
- Post Production Black Kite Studios
- Sound String and Tins
- Producer Harry Starkey-Midha
- Producer Nicola Spence
- Creative Director Richard Prentice
- Creative Director David Adamson
- Producer Lucy Hawes
- Production Designer Theo Boswell
- VFX Chris Mortimer
- Editor Alex Burt
- Editor Theo Gibara
- Colorist Richard Fearon
- Composer/Sound Designer/Audio Mixer Lawrence Kendrick
We're sorry to say it, but, to the layman, there's not much sex about semiconductor devices used in computer processing.
However, in this dreamy and wonderfully designed spot from TBWA London, a trip to find the AMD chip At the Heart of Gaming is engaging and glorious to look at.
Created by UNIT9's Angelo Cerisara, the spot moves through three rooms that represent three gaming platforms (Xbox Series X, Valve Steam Deck and PC) powered by AMD; each made up of deconstructed elements from the platform they represent, buttons and screens forming environments for the actors (inserted on separate plates) to inhabit.
