Canon and RNIB’s touching campaign

Created by VML in collaboration with sight loss charity RNIB, this inspirational campaign from photography company Canon tells the stories of four blind individuals as they experience the brand’s innovative and inclusive exhibition, World Unseen. 

Utilising Canon’s proprietary PRISMAElevate XL software and Arizona printer series, the experience was designed for and with blind and partially sighted people, and includes elevated prints, immersive audio descriptions, and braille. 

Through conversations with renowned photojournalists and an ultrasound practitioner, the films follow four individuals they feel imagery through detailed braille descriptions and life-like textures. 

Portraying the raw emotional responses of participants experiencing photography in this tactile way, the campaign aims to raise awareness of the importance of accessibility in arts and cultural spaces, and draws attention to how inclusive design makes experiences better for everyone.