Piraeus and Visa’s winning formula
This enjoyably bonkers spot conflates two disparate experiences – a supermarket trolly dash and Formula One racing.
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Credits
powered by
- Agency The Newtons Laboratory/Athens
- Production Company Filmiki
- Director Manolis Mavris
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Credits
powered by
- Agency The Newtons Laboratory/Athens
- Production Company Filmiki
- Director Manolis Mavris
- Sound Bounce Music & Sound
- Creative Giannis Sorotos
- Creative Ilias Toufexidis
- Creative Vassilis Papadopoulos
- DP Manu Tilinski
- Editor Vassilis Tsoukalas
Credits
powered by
- Agency The Newtons Laboratory/Athens
- Production Company Filmiki
- Director Manolis Mavris
- Sound Bounce Music & Sound
- Creative Giannis Sorotos
- Creative Ilias Toufexidis
- Creative Vassilis Papadopoulos
- DP Manu Tilinski
- Editor Vassilis Tsoukalas
Created by Athen's agency The Newton’s Laboratory, the campaign announces the Piraeus Visa promotion that rewards users with a chance to win a hospitality package to watch the Visa Cash App RB Formula 1 Team race in Qatar.
It was directed by Manolis Mavris through Filmiki and follows the zany exploits of two shoppers who get swept up in a supermarket sweep and race each other to checkout.
The punky score and excellent motor racing soundscape from Bounce Music & Sound, add to the frantic energy of stressy pit stops at the fruit and veg section and high-speed tricky corners at aisle intersections.
