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Chicken Licken – Waste Paper Basket

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Whether it’s answering a question correctly on a TV quiz or scoring a slam dunk in your waste-paper bin, it's a universal truth that the small things often give us the most satisfaction.  

This simple truth is brought to life in a joyful new campaign from fast food brand Chicken Licken, conceived by Joe Public and directed by Greg Gray from Romance Films

The playful series of spots portray small, private moments in life that pack a deeply gratifying punch as a metaphor for the satisfaction that the brand's seemingly small Super Sliders bring. 

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