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Six Flags Entertainment – Tick. Tick. Tick.

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It's a hard time if you're a fan of the circus: we're at the stage where clowns are now more associated with spooky goings-on than ringside merriment... a natural progression if ever we saw one.

Using the horror genre's innate coulrophobia to its advantage, Six Flags Entertainment and its new creative agency, TMA, have created a five-minute branded short in which the scary movie formula is distilled down to its essentials: creepy happenings and neat scares.

Shot by Natural Selection's John Suits, Tick. Tick. Tick. delights with its clear understanding of the expected tropes, making a distinctive yet familiar boogyman of its antagonist and even finding time for a neat gag at the end.

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