Busta and Lil Yachty speedily spit; Google Chrome's legit hit with Norris in the cockpit
F1 McLaren driver Lando Norris challengers rappers Busta Rhymes and Lil Yachty to a speed test in ATTN's cheeky campaign for Google Chrome.
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Credits
powered by
- Agency ATTN/New York
- Production Company Arts & Sciences
- Director Ehsan B
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Credits
powered by
- Agency ATTN/New York
- Production Company Arts & Sciences
- Director Ehsan B
- UK Production Co. Friend
- Editorial tenthree
- VFX No.8
- Managing Director Barny Wright
- Executive Producer Charlie Morris
- Senior Producer Glen Percival
- Audio/Sound Design No.8
- Color Grade No.8
- Talent Busta Rhymes
- Talent Lando Norris
- DP Autumn Durald Arkapaw
- DP James Henry / (DP)
- Editor Lucian Barnard
- Talent Lil Yachty
- Executive Creative Director Brad Jones
- Creative Director Hans Schenck
- Managing Director/Partner Mal Ward
- Executive Producer/Managing Director Marc Marrie
- Executive Producer John Benson / (Executive Producer)
- Director of Production Christa Skotland
- Head of Production Milena Milicevic
- Line Producer Kristin Porter
- UK DP James Henry / (DP)
- Executive Producer Luke Jacobs / (MD)
- Producer Kwok Yau
- Line Producer Mike Carr
Credits
powered by
- Agency ATTN/New York
- Production Company Arts & Sciences
- Director Ehsan B
- UK Production Co. Friend
- Editorial tenthree
- VFX No.8
- Managing Director Barny Wright
- Executive Producer Charlie Morris
- Senior Producer Glen Percival
- Audio/Sound Design No.8
- Color Grade No.8
- Talent Busta Rhymes
- Talent Lando Norris
- DP Autumn Durald Arkapaw
- DP James Henry / (DP)
- Editor Lucian Barnard
- Talent Lil Yachty
- Executive Creative Director Brad Jones
- Creative Director Hans Schenck
- Managing Director/Partner Mal Ward
- Executive Producer/Managing Director Marc Marrie
- Executive Producer John Benson / (Executive Producer)
- Director of Production Christa Skotland
- Head of Production Milena Milicevic
- Line Producer Kristin Porter
- UK DP James Henry / (DP)
- Executive Producer Luke Jacobs / (MD)
- Producer Kwok Yau
- Line Producer Mike Carr
If you Google the fastest rappers of all time, you'll find East Coast legend Busta Rhymes sitting proudly near the top of the list; his 2001 hit Break Ya Neck clocking in at a mind-blowing nine words per second.
It's unsurprising, then, that ATTN brought in the rapper for its deliciously high-concept campaign for Google Chrome, in which Rhymes and Lil Yachty are challenged to perform original lyrics about speed and Google Chrome to match the pace of F1 McLaren driver Lando Norris’ quickest lap ever - the MPH of Norris’ lap converted to BPM.
Aiding the swiftness of the concept is the accompanying music video, shot by Arts & Sciences director Ehsan B; its whip-pans and aspect-ratio manipulation giving the whole piece a frantic, fun-loving feel.
